The Becca Studio

274,313
people
watched you
last month.

One of them tapped your link. You don't have a reach problem. You have the opposite of a reach problem, and it's quietly costing you a fortune.

1link tap
in 30 days
@iamrebeccagrey • Account review & 90-day plan • August 2026
Your bio is doing nothing 96.7% of your reach is strangers A palette that's actually yours 29 captions, written Amazon pays you 12% on this Faceless formats that work

In this issue

  1. The number that matters
  2. Six leaks
  3. Who you are, in one line
  4. Your brand kit
  5. ☘Fifty shades of green — the Ireland problem
  6. Faceless by design
One • Diagnosis

The number that matters

I went in expecting to tell you nobody was seeing your posts. Your Insights said otherwise, and the real story is far more interesting.

274,313people watched your content
Last 30 days • 100%
31,598accounts engaged — liked, commented or shared
11.5% of viewers
3,555tapped through to your profile
1.3% of viewers
1tapped a link
0.0004% • bar shown at minimum width — at true scale it's invisible, which is rather the point

A quarter of a million people. Nearly thirty-two thousand engaged. Three and a half thousand cared enough to tap through to your profile.

And then they arrived at a bio that doesn't say what you do, and five links with a novelty t‑shirt pinned at the top, and one single human being out of 274,313 tapped anything.

You're running an enormously successful billboard on a very busy road, and there's nothing written on it.
96.7%Of your views come from non-followers
463,278Total views, last 30 days
8,060Followers, after all of that
Two • Diagnosis

Six leaks

Every one sits between a stranger and a follow, or between a follower and a purchase. None of them require you to make more content.

Leak 01

Your bio doesn't tell anyone anything

“Grab a cup of something and take a seat / In my middle aged era / Diagnosed with early onset bird watching / Taswegian.” Charming, and doing no work.

Leak 02

Your bio links are a junk drawer

Five links with different destinations. Your Amazon storefront isn't prioritised. One tap in thirty days is a design outcome.

Leak 03

Nothing tells a stranger what happens next

They watch, they laugh, they tap your profile — and find a grid with no repeating format. There's no answer to “if I follow her, what do I get?”

Leak 04

Your hashtags are punchlines

Very funny, zero search volume. Hashtags need to label your content for the recommendation system.

Leak 05

Two affiliate accounts, nothing shoppable

ShopMy and Amazon are both live. Not one of your recent posts is shoppable. You've done the hard part and skipped the easy part.

Leak 06

You're following 2,815 accounts

Against 8,060 followers that reads as follow-for-follow. Easy fix, do it while the kettle boils.

Three • Strategy

Who you are, in one line

The through-line isn't your job. It's that you're funny about ordinary life — the op shop, the hot flush, the half-painted wall, the bin night rivalry. Work is one room in that house.

Middle-aged, cheerfully unbothered, and dangerous in an op shop.
Four • Identity

Your brand kit

When 96.7% of your viewers have never seen you before, looking the same every single time is how strangers start recognising you. You don't have a look right now.

Deep kelly green and periwinkle blue on a cool chalk, with navy for depth. Bold, cheerful, and nobody else in your feed is using it.

Kelly
#0C6B31Your primary. Big blocks, hook cards, the one thing you want tapped.
Periwinkle
#7A98D6The partner. Stripes, backgrounds, anything that needs to feel light and friendly.
Chalk
#EFF1E7Quote cards, text, highlight covers. A cool off-white, never pure white.
Navy
#1B2A5EDepth. Dark backgrounds, anything that needs to feel serious for a second.
Pine
#06421DThe deep green. Outline text on kelly, shadows, travel content.
Sky
#9DB2E4Highlights, badges, tints. Too pale for body text — backgrounds only.

How it looks on a reel

Four templates. That's the whole system. Build them once in CapCut or Canva, save them, and never design a frame from scratch again.

Home & Hunt
Six dollars.
Hook card • kelly green
The bulletin
Local woman replies
News card • navy
Nobody told me
I've started making a noise
Quote card • chalk + green
What they meant
“Can you just…”
Screen card • periwinkle
Five • Format

Faceless by design

You're not filming yourself regularly, and you're right. Your voice has to do the work your face would have done — in the writing, the timing, the choice of what to point the camera at.

You've already got that voice. So this is a constraint, not a handicap.

Format 01

Hands and objects

Op shop haul on a table. Your hands in shot, you are not. The highest-converting affiliate format there is.

Format 02

Your footage plus a punchline

The CapCut edit you already want to make — built from your photos and clips, not stock.

Format 03

Voiceover over anything

No face, just you talking over the drive to work, the op shop aisle, the half-painted wall. Voice builds connection.

Format 04

The desk shot

Your bulletin without your face: a desk, a mug, a lower-third bar, your voice. Set it up once and it's repeatable forever.